We were asked to develop a brand for a new business that focused on partnering with both amateur and professional sports organizations to maintain ethical standards. The business, World Integrity, would take on investigating any complaints lodged by athletes as a third party to ensure proper investigation, helping both athletes and the organizations they are a part of. We gave them three options. The first option uses the visual of an eye to suggest uncovering truth through investigation and we used the pupil as a device in the advertising examples to stand in for a ball and tie it to sports. The second option uses the initials of their name as the logo mark, styled to look like a playing field. In the final option, we gave them their own mascot and thought about how we could represent them the way you would a sports team. German shepherds are protectors, so we thought that would represent their mission of protecting ethics in sports.