This project was phase 2 of officially launching a new aritficial turf product for Tencate Grass, called Pivot. The campaign, called “The Next Step,” focused on generating excitement for this newer, more sustainable product that had the most realistic grass texture in the industry, while pushing our audience further down the sales funnel. With Pivot under their feet, we captured athletes across multiple sports at the moment of a big play to reflect the technical and physical prowess of the turf, the idea being that Pivot turf sets athletes up to succeed in those big moments. The campaign required a lot of complex photoshop work to adjust colors and lighting to give it that dramatic cinematic flair and add the green glow to each of the athletes.